University of Isfahan Spatial Planning 2228-7485 8 1 2018 07 07 Analysis of the use of online stores to Supply of rural products Analysis of the use of online stores to Supply of rural products 89 110 22733 10.22108/sppl.2018.107407.1122 FA Masood Safari Ali Akbari Assistant of Professor Geography and rural planning, Payame Noor University, Iran Fatemeh Manouchehri Department of Geography, Payame Noor University, Tehran, Iran Hojat Sadeghi Phd of geography and rural planning, University of Isfahan, Isfahan, Iran Journal Article 2017 10 22 Villagers are always faced with a lot of problems selling their products. Especially in Iran, the continuation of this process has not only not improved at the current time, but with the widespread Social-Economical changes in the periphery system, situations can be described more inappropriate. One of these solutions is the creation of online storesto Supply various rural products. Therefore, the purpose of this study is to analyze of the use of online storesto supply rural products. The research method is descriptive-analytical and quantitative-qualitative. The statistical population of the research is also experts, PhD students and university professors related to rural planning issues. Due to lack of accurate statistic on their number and research framework, 70 people were sampled in the qualitative section to do interviews and 200 persons were also surveyed in the quantitative section to complete the questionnaire. The results of this research indicate that the creation of Internet storeshas various effects to Supply of rural products, such as easy access, the development of market, Reducing the position of intermediaries, Increasing economic Efficiency, Strengthening rural and agricultural industries, Production competition, Internationalization and branding of products and the creation of Job.It also shows the effect of creating stores on product supply through structural equation modeling that The value of the total effect was 0.69.This means that creating online stores will be effective in supplying rural products and it is a desirable solution. Villagers are always faced with a lot of problems selling their products. Especially in Iran, the continuation of this process has not only not improved at the current time, but with the widespread Social-Economical changes in the periphery system, situations can be described more inappropriate. One of these solutions is the creation of online storesto Supply various rural products. Therefore, the purpose of this study is to analyze of the use of online storesto supply rural products. The research method is descriptive-analytical and quantitative-qualitative. The statistical population of the research is also experts, PhD students and university professors related to rural planning issues. Due to lack of accurate statistic on their number and research framework, 70 people were sampled in the qualitative section to do interviews and 200 persons were also surveyed in the quantitative section to complete the questionnaire. The results of this research indicate that the creation of Internet storeshas various effects to Supply of rural products, such as easy access, the development of market, Reducing the position of intermediaries, Increasing economic Efficiency, Strengthening rural and agricultural industries, Production competition, Internationalization and branding of products and the creation of Job.It also shows the effect of creating stores on product supply through structural equation modeling that The value of the total effect was 0.69.This means that creating online stores will be effective in supplying rural products and it is a desirable solution. https://sppl.ui.ac.ir/article_22733_85f17e682a788a147614ebf060dc211b.pdf