University of Isfahan Spatial Planning 2228-7485 3 4 2014 02 20 Evaluation of advertising statements influence on increasing attract tourist in city of Gorgan Evaluation of advertising statements influence on increasing attract tourist in city of Gorgan 59 76 15978 FA Zabih Alah Torabi Department of Geography and Urban Planning, Ahwaz Shahid Chamran University Mohammad Ali Firouzi Department of Geography and Urban Planning, Ahwaz Shahid Chamran University Morteza Nemati Department of Geography and Urban Planning, Ahwaz Shahid Chamran University Journal Article 2016 06 14 Gorgan have a excellent position in terms of historical,cultural,geographiclocation and access. But more tourist attractions in the city is unknown. It is obvious that the suitable utilization of the city's tourism potential requires study,survey and careful planning.so that the success of advertising activities depends on the media and how to use it largely. The purpose of this study is determine and compare the effective factors of various statements advertising on the increase in attracting tourist to the city of Gorgan from the people and experts perspective. Methodology in this research is combination of descriptive- analytical method that has been tried using FTOPSIS model shoud be evaluated experts regarding in relation to effectiveness of various advertising statements on attracting tourist to the city.. <br />And other related factors also encourage tourists to visit the city of Gorgan be asked Friedman is also used for evaluation and feedback. Experts in the impact of different promotional items to attract tourists, according to a media component of effective city of tourism should be evaluated. And finally to determine the effective medium to attract tourists to the city of Gorgan, the weights obtained in terms of tourists and experts have multiplied. The research shows the television, Internet, newspapers, magazines, brochures, books, manuals, seminars and conferences most effective in attracting tourists to the city of Gorgan hashes Gorgan have a excellent position in terms of historical,cultural,geographiclocation and access. But more tourist attractions in the city is unknown. It is obvious that the suitable utilization of the city's tourism potential requires study,survey and careful planning.so that the success of advertising activities depends on the media and how to use it largely. The purpose of this study is determine and compare the effective factors of various statements advertising on the increase in attracting tourist to the city of Gorgan from the people and experts perspective. Methodology in this research is combination of descriptive- analytical method that has been tried using FTOPSIS model shoud be evaluated experts regarding in relation to effectiveness of various advertising statements on attracting tourist to the city.. <br />And other related factors also encourage tourists to visit the city of Gorgan be asked Friedman is also used for evaluation and feedback. Experts in the impact of different promotional items to attract tourists, according to a media component of effective city of tourism should be evaluated. And finally to determine the effective medium to attract tourists to the city of Gorgan, the weights obtained in terms of tourists and experts have multiplied. The research shows the television, Internet, newspapers, magazines, brochures, books, manuals, seminars and conferences most effective in attracting tourists to the city of Gorgan hashes https://sppl.ui.ac.ir/article_15978_f31ba208200d86e0959670521122c52e.pdf